However, this did give me a perspective on what conservatives are missing in their online strategy. The Republican Party and conservative sites, blogs, and groups often have a good top-down strategy. They embrace the hierarchical structures of their groups; therefore well-led groups with an intelligent leadership can formulate a plan and follow it through effectively. Yet what I think is missing is a bottom-up strategy. They’re out-numbered right now. They need more participation and more cooperation to help the newbies, entrepreneurial types, and casual users to jump into the world of politics and the web. Freeform creativity and cooperation seems to be a less natural fit for conservatives online.

Excerpt from An Independent Call